Soundararajan Bangarusamy

Explore about the Famous Businessperson Soundararajan Bangarusamy, who was born in India on April 12, 1961. Analyze Soundararajan Bangarusamy’s net worth, age, bio, birthday, dating, height-weight, wiki. Investigate who is Soundararajan Bangarusamy dating now? Look into this article to know how old is Soundararajan Bangarusamy?

Soundararajan Bangarusamy Biography

Soundararajan Bagarusamy was born on 12 April 1961 to Bangarusamy and Kamalam. He has a younger brother, Sundararajan Bangarusamy and a younger sister Manomani. He was born and brought up in Ganapathipalayam, a small village located 70 km south of Coimbatore, Tamil Nadu. His parents used to teach in the government school in the village which had classes till high school. In 1978, when he finished his higher secondary, his father Bangarusamy suggested that he start something of his own. Bangarusamy felt that if his continued on to college and graduate, he would get himself a safe, comfortable job and would never start anything on his own. As a teacher, Bangarusamy knew the limited earnings a salaried job could provide and did not wish the same for him.

In 1983, after working for three years in his cousin’s company, he cleared his debts. He returned to the village right after. He had entrusted the farm to his younger brother, G. B. Sundararajan. By then, his brother had ideas to take their farming activities further. His brother wanted to venture into the poultry business. He joined him. His mother provided them Rs 5,000 for their business.

In 1986, they began our poultry trading firm. They would buy feed from the manufacturers, chicks from the hatcheries and supply them to farmers. They did brisk business for a few years but by the turn of the decade, the returns started diminishing. It was a sluggish market. They had an outstanding revenue of Rs 8-10 lakhs. But the farmers who owed them were struggling, and they could not collect much from them.

Gradually other farmers saw the benefits of the model and wanted to join in. Till 1997, they continued to work this way. They made satisfactory profits but in hindsight, it was a business driven by the need to survive. They only realized the potential of the business in 1997 when the company began generating about Rs 7 crore in turnover. They had 30 people on the payroll and about 35 farmers on contract. They realized that we had to bring in professional managers to help them grow further.

Hiring the right people enabled them to set up branches across Tamil Nadu. Within the next three years, their revenues jumped to Rs 100 crore, and they managed to build a network of 2,000 farmers. In 2000, just as they were beginning to plan their expansion to other states, then Andhra Pradesh Chief Minister Chandrababu Naidu took notice and invited them to implement the contract farming model in the state. They started from Kuppam, Chittoor, and from there, steadily added a new state or two every year. Today, they work in 17 states with 22,000 farmers.

In April 2012, Suguna Poultry was re-branded as Suguna Foods. A shift that Soundararajan says was inevitable as the company were moved into livestock, aqua-feed and retail outlets. There were no dedicated poultry institutes in the country. They are start a poultry college in Udumalpet near Coimbatore in 2012. The institute will train persons who’ve completed high school with technical skills required by the industry and create the layer between farmers and marketing staff on the ground level. Above 7,000 people are required in this role every year, who can manage supply of chicks, feeds, vaccines to the farmers, ensure the farmers follow all quality measures and collect the grown chicks from them. Suguna has above 5,500 technical support staff in incubation and feeding sections.

“I’ve often told young students not to postpone their entrepreneurial plans. Once you get a job, you fall into a comfort zone. Don’t worry about capital. Successful businesses are created not just by money but ideas”

None of this was easy, of course. Setting up in new states isn’t easy. This growth phase was one of the most difficult periods for the company. They faced a lot of resistance from middlemen in several states. But, they overcame them due to their farmers’ support. In educated, middle-class homes, families often discourage young people from starting out on their own. In the many management colleges that he was lectured in the past few years.

“We had no mentors, business plans or risk analysis capabilities. We’ve only dreamt big and planned ahead in the last 15 years. “

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